New Delhi, December 26, 2024 – The Kho Kho Federation of India (KKFI) has announced Bollywood superstar Tiger Shroff as the Co-Brand Ambassador for the inaugural Kho Kho World Cup 2025, which will be held at the iconic Indira Gandhi Indoor Stadium in New Delhi from January 13 to 19.
Tiger Shroff joins Salman Khan, the previously announced Brand Ambassador, to elevate the profile of the traditional Indian sport on a global platform.
In an official statement, KKFI expressed their excitement:
“We are thrilled to welcome Tiger Shroff, Bollywood’s young superstar, as Co-Brand Ambassador for the Kho Kho World Cup. This historic tournament will showcase the essence of India’s cherished sport to a global audience,” the release stated.
Tiger Shroff’s Message on Fitness and Kho Kho
Known for his dedication to fitness and athleticism, Tiger Shroff emphasized the importance of sports in fostering a healthy lifestyle.
“Fitness should be the ultimate goal in anyone’s life, and sports are the greatest means to achieve that. Kho-Kho is a perfect blend of fitness, strategy, and spirit, and I hope to inspire people to embrace it,” he remarked.
Highlighting the sport’s cultural significance, he added:
“Kho-Kho is not just a game; it is an emotion that resonates deeply with India’s soil. From its roots in our culture to becoming a global sensation, this sport exemplifies strength, agility, and speed. I am thrilled to represent Kho-Kho on such a prestigious stage and promote its rich legacy worldwide.”
A Milestone in Indian Sports
The Kho Kho World Cup 2025 will bring together 21 men’s teams and 20 women’s teams from 24 nations for a week of intense competition. The tournament promises inclusivity and equal representation, celebrating the spirit of India’s indigenous sport on an international scale.
KKFI’s Vision
KKFI President Sudhanshu Mittal expressed gratitude for Tiger Shroff’s association, saying:
“Tiger embodies the core values of Kho-Kho: strength, perseverance, and passion. His enthusiasm and reach will elevate the sport’s profile and bring it closer to the hearts of millions.”
Adding to the grandeur, the World Cup will also see the support of celebrities such as Ananya Panday, Sara Ali Khan, and Olympic champion Abhinav Bindra, creating a perfect blend of sports and entertainment.
With Salman Khan and Tiger Shroff leading the promotional efforts, the Kho Kho World Cup 2025 is poised to redefine India’s sporting and cultural narrative, captivating audiences worldwide.